How to Turn a Resume into Marketing Document?
Your resume might have listed all your experience, all your skills, your accomplishments, all your past duties, tasks and responsibilities for your positions. - All this seems to be good stuff. But it might have missed a lot that is very important.

Most resumes are based on bear features and facts. They are mostly a list of features the candidate thinks are important. Any marketing person knows that people don't buy on features, they buy on benefits. Your resume should pinpoint quantifying features which draw the attention of hiring managers. In marketing terms, such resumes are just fact sheets, but not marketing documents. If you want to be noticed or you want to stand out, you must have a document that underscores benefits to employers.

Marketing is all about motivating the customers. It is all about what is there for them. As many resumes are lists of features, few hiring managers will be interested in these lists. They fail to create any emotional reaction. Benefits, on the other hand, do create an emotional reaction. It is this reaction that creates the desire to buy.

So, like marketing documents, a resume must able to seduce the hiring manager fall for the candidate and immediately send an interview letter. Then what should a resume have in it that draws the attention of the hiring managers?

To answer this question let us turn to a market scenario. See the statement in a resume that says, ''I substantially reduced the turnover in the first year'', it sounds good. But it fails to generate any emotional reaction. Instead, if it says, ''I reduced the turnover from over xx % to less than xx % in my first year, resulting in savings of $ xxxxx in just hiring costs and improving the quality of work and reduced the overtime by xx % resulting in cost savings from the previous year of $ xxxxx''. If a hiring manager of a company struggling with high costs of turnover sees this resume, he will definitely be motivated.

Such motivating listings will turn your resume into a marketing document. That is what a resume should be.